During a recent CEO Connect at our Tech campus, I talked about our upcoming multi-million dollar national ad campaign that will launch this spring. I was asked if we planned to make our commitment to ethics part of our brand messaging.
In my response to the team, I shared advice that I received from my little league coach years ago. "Anthony," he said, "don't ever start a statement with 'I'm going to be honest with you,' Because all it does is call into question whether you were being honest before."
Click here to read more...
In my response to the team, I shared advice that I received from my little league coach years ago. "Anthony," he said, "don't ever start a statement with 'I'm going to be honest with you,' Because all it does is call into question whether you were being honest before."
Click here to read more...