King joins loanDepot's industry-elite executive team to focus on further fusing marketing and technology to accelerate and amplify the brand as it enters its tenth year in the market
Fintech leader loanDepot continues to attract top talent from across the country, assembling a world-class team dedicated to helping American customers as it evolves into a convenient, one-stop lending shop. As part of that growth, David King has joined loanDepot as Chief Marketing Officer. In his role, David will oversee the management of loanDepot's national brand, including consumer insights, digital marketing, creative development and media management.
"I'm thrilled to join the loanDepot team," King shared. "After 18 months away from the mortgage industry, I felt drawn back and specifically to loanDepot and Anthony Hsieh. I love the forward-thinking, innovative spirit of the entire loanDepot team and think that the company has a great momentum. At almost ten years old, loanDepot is still quite young, yet their maturity and nationwide reach is impressive. That said, while the company is absolutely revolutionary now in just its first decade, it's also laying down the groundwork to be in perfect position to keep winning in years to come."
loanDepot CEO Anthony Hsieh is delighted to have King join the team. "David is a great addition to our already-strong team," said Hsieh. "The talent, innovation and creativity he brings – in addition to his leadership experience in both the mortgage and real estate spaces – will help propel us even further forward, extending our brand to more customers and partners, in even more impactful ways, through our second decade and beyond."
The UK-born mortgage executive has cultivated an extraordinary reputation in the industry as a respected leader and savvy marketer with years of expertise in developing compelling brand stories. Before joining loanDepot, King served as the Chief Brand Officer at Movement Mortgage and Realty One Group.
It was during his time at Movement Mortgage when King first met Anthony Hsieh. He was very impressed by the traction loanDepot was gaining in the industry in such a short amount of time.
"As a former entrepreneur and lifelong marketer," King added, "the opportunity to work with a cool, innovative brand that transcends the industry in the way that loanDepot does was an opportunity that I could not pass up. I look forward to being a part of this powerhouse, industry-leading organization.”
David will report to Chief Operating Officer, Jeff Walsh, and partner with executive leaders to develop differentiated messaging focused on driving customer preference for the brand through all channels.